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Veja is transparent French sneaker brand known for its environmentally-friendly production methods and fair trade footwear. Founded in 2004 by Sébastien Kopp and Ghislain Morillion, Veja uses ecological materials, organic cotton, vegetable-tanned leather and natural rubber, all fair-trade. All Veja trainers are made with small producers and social associations in Brazil and France with respect for the environment. Veja has pioneered a new approach to production in the fashion industry, championing ecological and fair-trade practices, creating solidarity from the producer to the consumer. Veja is the epitome of minimalist style, inspired by 1970s Brazilian designs. Veja trainers are as popular among the fashion set as they are with kids, loved by celebrities, fashion editors and eco-conscious fashion lovers. Kind to the planet and easy to wear with any outfit, join the green revolution with a pair of Veja trainers!